Hope is a rare commodity in these times. Despite the growing awareness of the global socio-economic-environmental challenges, the poor economic climate is causing philanthropy budgets to come under pressure—for individuals, governments, and not least, corporations. With respect to the last, it portends the end of CSR as we know it – which could, paradoxically, be a good trend. As traditional CSR that are token acts of corporate goodwill become financially burdensome, the need arises for “a system that draws in innovators and businesses… [with] a twin mission [of] making profits and also improving lives for those who don’t fully benefit from market forces”, as Bill Gates expressed cogently in his 2008 Davos speech.

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