In many developing countries worldwide, a neglected, but rapidly growing, epidemic has effectively shifted the scale past its tipping point. Road injuries kill more people than AIDS; with a combined death toll from all unintentional injuries of 3.5 million people in 2013, road accidents are quickly rising as one of the top causes of death globally. Whilst developed countries have progressed from the ideation to the prototyping stage of solving universal motoring problems with the advent of self-driving cars, the same cannot be said for the rest of the world. The incidence of road accidents continues to increase at an exponential rate – in 2012 alone, 90% of these deaths occurred in low to middle income countries, home to 81% of the world’s population and 20% of the world’s vehicles.

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