Free-market capitalism has been one of the most powerful approaches to accelerate economic progress ever conceived, but ever since the 2008 financial crisis, its perception and its role in society have been distorted. Conscious capitalism seeks to redefine the dominant narrative of ‘business as usual’ to allow corporations to pivot to a role as holistic value creators. Conducting business as a “conscious business” is moving beyond just setting up a foundation, funding local community programs or adhering to responsible investment guidelines.

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