The recent McKinsey & Company report ‘Impact Investing Finds its Place in India’ is an interesting read with some valid insights on impact investing in India. However, having been in the impact investing space in India for more than a decade, I have witnessed the pendulum of impact investing swinging away from India towards other high-potential countries of South and South East Asia and believe it is time to zoom into the new frontier markets which have proven strong economic growth with high impact potential.

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